Pia Myrvold
06.03.10-11.04.10 (Galleri A/A minor)
PIA MYRVOLD presents her project MYWORLD at Galleri A and Galleri A Minor, Oslo.
Vernissage Friday 6th of March from 6 pm to 9 pm.
Myrvold is internationally recognised as a pioneer within multidisciplinary art. She made her debut as a painter in the early 1980s in Norway, and around the same time she also produced her first video and technology project. Through the course of the 1990s, she created a multitude of pieces using sensor technology, interactivity and the Internet; she is the name behind some of the first interactive art interfaces on the Internet, in which the audience is an active participant.
As of 2000, Myrvold has created several big and ambitious art projects: interface design, architecture, video and installation. Her most famous pieces are the hybrid interactive art/design project cybercouture.com as well as the interactive “new media” piece entitled Female Interfaces. The latter was exhibited at the Centre Pompidou in Paris in 2005.
Myrvold continues her painting, on both canvas and through digital processes. Her visual universe has expanded and bears clear references both to the new creative opportunities technology has given us and to the influence creativities have on design and new interface programming.
As an artist, Myrvold poses the question “What is humanity’s absolute potential?” and how do we develop this potential on an individual and collective level?
At Galleri A, Myrvold presents her installation “MYWORLD”. The starting point is her multilateral universe of science and innovation within the domains of new technology, 3D virtual tools and animation programmes.
Myrvold explores the video surface as a painting. She renews the traditional painting, discovering and determining her palette and motives through a synthetic, virtual and multi-referential universe of photography, video, scans of painting structures and sculptures created in 3D virtual tools.
In the paintings and the digi-graphics she “freezes” motives drawn from video and interactive tools, be it from living floating images in projections or constellations of LCD screens.
Room for Art has invited Myrvold to present one of her recent video creations entitled “Streaming” on their screen that covers part of Oslo Central Station while she exhibits her art at Gallery A. She has created a video installation that stretches over three screens where motive and action are treated as an abstract painting process; a creative process the artist undergoes as she creates a painting. Myrvold’s ambition is to freeze each second in her video, creating complete compositions, thus challenging the painting’s function: In the future, will the painting persist as a static image or will it become an image that changes with time – through its audience, parameters, interactivity or surroundings?
Room for Art is a Rom Eiendom AS initiative, whose objective is to promote the production and presentation of temporary art in various venues. Kulturbyrået Mésen is the project manager for Room for Art at the Oslo and Trondheim Central Stations.
The video creation “Streaming” is intended as an introduction to an extensive production, “Flow”, with 12 video screens. It is to be completed in 2011 and will be presented at the Venice Biennale as well as at Stenersenmuseet in Oslo. The production company Conventor technically and strategically assists the video creations.
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PIA MYRVOLD – MYWORLD
The conquest of a new world
Written by Lene Ødegård Olsen, Daily Manager Galleri A
The multi-artist Myrvold presents her most recent oil paintings, digital prints, video installations on LCD screens and sculptures. The artist expresses herself both figuratively and non-figuratively in her oil paintings, always keeping her focus on palette, lines and depth. It is in these oil paintings that the artist lets herself play and find inspiration for new creations. The digital prints exist in both large and medium formats. The motives range from clean surfaces of deep, clear colours to photographs of people against computer generated and photo-based patterns. In the digital prints, Myrvold “freezes” the video surface within which she works, thus exploring the traditional painting. She tries to challenge our experience all whilst exploring our visual limitations: What happens within us when we observe something new and different? Will the observer pull away or plunge herself in a creative universe where old rules no longer guide us towards a fixed idea? What happens when our frames of reference cease to exist?
The people photographed in Myrvold’s graphics find themselves in a calculated chaos of colours, lines, patterns and shadows. Nevertheless the digital prints convey a meditative calmness where bodies float in a mass that evokes a fantasy world, a dream. Perhaps it is an expression of humanity’s inner voyage towards the future, which brings us back to the essence of Myrvold’s art: innovation. The naked people photographed portray vulnerability, but it is within this vulnerability that we find our strength; we will know no boundaries if we continue to transcend, continue to reach and stretch beyond our own borders.
It is Myrvold’s use of colours that is characteristic of her art, notably within her visual art. This points us in the direction of one of the artist’s great inspirations: the German-American Hans Holfman and his abstract, expressionist paintings in which he developed the push pull technique. Using this technique, the observer will perceive the colours on the same image surface to be at different distances. Juxtaposing specific colours creates the depth in the image surface.
Myrvold is visionary thinker, and she combines this visionariness with the art’s creative power. As an artist she is determined and intuitive. She moves forward with an avant-garde energy and will. Constantly advancing, constantly improving and always innovating. From this an interdisciplinary enterprise has emerged, including amongst other projects the hybrid interactive design project http://cybercouture.com. Furthermore: Oil paintings, aquarelles, sound and video installations and sculptures. Her art effaces all boundaries and it innovates. She is an autodidact and describes herself as a denier of academia. Multidisciplinary creations help her evolve and find new and interesting paths and expressions within her many genres.
The multi-artist has had success both in Norway and abroad. At the time being she is Paris-based, and presented in 2005 her interactive “new media” piece “Female Interfaces “ at the Centre Pompidou in Paris.
In addition to exhibiting at Galleri A, Pia Myrvold’s video installations will be presented at Oslo Central Station as part of a project entitled Room for Art, initiated by ROM Eiendom AS. Her video installation “Streaming” stretches over three screens. Myrvold’s ambition is that each second in her video can be “frozen” and in that form a complete composition. Her thought is that in the future, one will no longer experience static image surfaces; the audience’s interactivity will have an impact on the work of art.
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